All of these apps also, just like Google Podcasts, allow you to download specific episodes for listening later. Netflix, Spotify, Amazon Prime Video and all similar apps operate by streaming media, not downloading it. The model of “download” was a model built by necessity. If you want, you can download individual episodes, perhaps for listening on the plane or the subway.Īt the dawn of podcasting, in 2004/5, programs like iPodder were being used to download podcasts and transfer them to an iPod which had no internet connection. Google Podcasts is a streaming app: press the play button, and your device will download and play the podcast for you. There are no auto-downloads: because it’s 2018, not 2005 Unlike Apple, Google is earning from podcasting. Google’s search-first strategy for podcasts should deliver the search giant more search traffic: which it effectively monetises. However, Apple earns nothing from podcasting. This can only be good news for the podcast industry.Īpple takes twelve hours to earn as much money as the entire US podcast industry earnt last year. With Google’s scale, alternative chart data is likely to be available at some point. (Neither are Spotify, TuneIn or Stitcher, incidentally but they account for less than 10% of all podcast downloads).Īpple also produces the only podcast chart: a trending chart of podcasts that can be manipulated and are clearly being targeted by a number of ingenious schemes. Google’s producing this podcast app by searching the entire internet for podcasts. Podcast apps are all monitoring Apple’s database for new podcasts to add. This relaxes Apple’s grip on podcastingĪ dirty little secret? Apple might be responsible for about 60% of podcast downloads through its own apps: but it’s actually responsible for over 90% of podcast downloads.Įven if you use independent apps like Overcast, Pocket Casts, Leela or others, they’re all pulling their podcast data from the iTunes API, Apple’s database. If podcasters grasp this opportunity correctly, it could at least double podcast downloads. Even in the US, Android has 53.3% market share. And for the first time, Android devices have a proper in-built podcast experience. In spite of Apple devices being responsible for about 60% of podcast downloads, Apple has a less than 20% share of the global smartphone market.
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